Real Estate CRM for Agents, Teams & Brokerages — CRMown Real Estate Vertical
Real Estate Vertical

The real estate platform where agents own their database.

Listings, transactions, offers, CMAs, open houses, and commission tracking — built on top of the full CRMown platform. For solo agents, teams, and brokerages that recruit on data ownership instead of lock-in.

Activate Real Estate → For brokerages

$100/user/mo on the Max plan · NAR member verification required · all 9 suites included underneath

Solo agents

Your sphere, listings, and closings in one system — with AI handling the follow-up you never get to.

Teams

Shared pipeline, transaction checklists with reminders, and commission splits that compute themselves.

Brokerages

Sponsor agents at scale on a model where the data ownership pitch does your recruiting for you.

The Real Estate Workspace

Everything on your sidebar.
Nothing bolted on.

Activating the vertical adds a full real estate section to CRMown — connected to the same contacts, conversations, and calendar as everything else.

Properties

Full property records with AI enrichment, CSV bulk import, and a branded CMA generator — one click to a comparative market analysis PDF.

Deal Analyzer

Run the numbers on a prospective deal before you commit — purchase, financing, and return math in one view.

Acquisitions

A buyer-side board for tracking active searches and offers across your buyer pipeline.

Listings

Seller-side board for every active listing, with AI coaching on positioning and next steps.

Rentals

Rental inventory and lease tracking alongside your sales pipeline.

Comps & Market

Comparable sales and market data feeding your CMAs and pricing conversations.

Closings

Transaction management with milestone timelines, automated reminders, and a commission calculator on every file.

Documents

Transaction documents with built-in PDF signing and a DocuSign integration for everything else.

Built For the Work

From offer to keys,
nothing falls through.

Transaction Timeline
Every closing gets a milestone checklist — seed the 12-step US residential template (offer accepted → earnest money → inspection → appraisal → financing → title → walkthrough → closing → keys) or build your own. Each milestone has a due date, an assignee, and automatic reminders; missed items are flagged, and the file header always shows what's next.
Offer Tracker
Log every offer with amount, earnest money, financing, contingencies, and escalation. Compare active offers side by side with computed estimated net. Accepting one automatically declines the rest. When a counter is needed, AI drafts it from the incoming offer plus your guidance — with the rationale spelled out.
CMA Generator
One click on any property produces a branded CMA PDF: subject property grid, suggested pricing band, market snapshot with average price per square foot, and a recent-comparables table. Tune the comp count, lookback window, and radius.
Commission Calculator
The full GCI-to-net waterfall on every closing: total commission → listing side → your split → franchise fee → team split → transaction fee. Edit any percentage and the cascade recomputes live, then saves to the file.
Open Houses & Showings
Every open house gets a public QR check-in page — visitors register on their phone (timeframe, pre-approval, working-with-agent) and land in your CRM as contacts with source tracking, ready for automated nurture. Private showings capture ratings and feedback per buyer.
Business Card Scanner
Snap a card at a networking event and AI turns it into a contact — no typing in the parking lot.
Integrations
DocuSign for signatures beyond the built-in PDF signing, and IDX webhooks to pull listing leads straight into your pipeline. All on top of the platform's Google/Outlook sync, Stripe payments, and BYOK AI.
AI That Works Your Sphere

Your database, worked daily.

The vertical adds real-estate-specific AI on top of the platform's built-in intelligence.

Sphere & farm nurture

A daily scan builds your touch list automatically: birthdays a week out, home anniversaries (with a nudge toward a mini-CMA or handwritten note), and past clients who've gone quiet for 90+ days. Tasks land in your queue — nothing sends without you.

Property Intel & AI comps

AI enriches property records, surfaces comparable sales, and answers questions about a property or market in plain English.

Next Best Action & Objection Coach

Contact-aware suggestions on who to call and what to say — including coaching through the objection you're about to hear.

Brokerages & Teams

Your agents keep their contacts.
Even if they leave.

Buy Max licenses to set your capacity. Each license = 100 user slots. Agents subscribe at $100/mo each and get all 9 suites + your industry vertical. Their contacts, conversations, and deals live in their own workspace — not yours.

Brokerage pays
$397/mo per 100 slots
Stack licenses: 5 × Max = 500 agent slots
Agent pays
$100/mo per agent
All 9 suites + industry vertical included
200-agent office
$794/mo brokerage cost
2 Max licenses · 200 agents pay $100/mo each ($20K)

Agent leaves the brokerage

Their contacts, deals, and conversations stay in their own workspace. They upgrade to Max + Vertical ($497/mo) and keep everything. Zero data loss.

Agent controls their data

Agents choose what the brokerage can see — aggregate reports only, or keep contacts fully private. Their workspace, their rules.

Why this matters: With kvCORE, Lofty, and Follow Up Boss — agents lose their entire database when they switch brokerages. CRMown is the only platform where agents own their contacts from day one. That makes CRMown a recruiting tool, not just a CRM.
Real Estate Pricing

Three ways in.

The Real Estate vertical runs on top of the Max plan — every agent gets the whole platform underneath.

INDEPENDENT AGENT
$497/mo
Max plan + Real Estate vertical
  • ✓Full platform — all 9 suites
  • ✓Complete real estate workspace
  • ✓Your own workspace, your own data
  • ✓Mobile app with open-house QR + commission calc
Start on Max
SPONSORED AGENT
$100/mo
Under a CRMown brokerage
  • ✓All 9 suites + the vertical included
  • ✓Your own workspace — you own the data
  • ✓Choose what the brokerage sees
  • ✓Leave anytime and keep everything
Ask your brokerage
BROKERAGE
$397/mo
Per Max license · 100 agent slots
  • ✓Stack licenses to set capacity
  • ✓Invite-code + email agent onboarding
  • ✓Aggregate analytics across consenting agents
  • ✓Recruiting pitch built into the product
Talk to sales
NAR member verification required
Activating the Real Estate vertical requires a verified National Association of Realtors member ID (7–9 digits), added in Settings. This keeps the vertical — and its data — in the hands of working Realtors.
FAQ

Real estate questions

What exactly happens when an agent leaves a brokerage?
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Nothing happens to their data. The agent's workspace — contacts, deals, conversations, documents — is theirs and stays intact. Billing switches from the $100/mo sponsored rate to the $497/mo independent rate (Max + vertical), and the brokerage's slot frees up. Zero exports, zero migration, zero data loss.
What can the brokerage see in an agent's workspace?
+
Only what the agent allows: aggregate reports (counts and totals, never raw contact rows) or nothing at all. There is deliberately no "share everything" mode — the brokerage never gets row-level access to an agent's contacts.
Why is NAR verification required?
+
Activation requires a valid NAR member ID added in Settings. It keeps the vertical focused on working Realtors and their teams. Format is validated when you save; your account shows a Verified badge once it's in.
Does it work on mobile?
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Yes — the CRMown app includes the real estate workspace: properties, open houses with full-size QR check-in codes and a live attendee list, and the commission calculator. iOS and Android, included on every plan.
Can I import my existing listings and contacts?
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Yes. Properties import via CSV in bulk, contacts import with AI field mapping and duplicate detection, and IDX webhooks feed new listing leads into your pipeline automatically.
What does the vertical cost if I already have Max?
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$100 per user per month on top of the Max plan, activated in Settings → Billing. Sponsored agents under a CRMown brokerage pay $100/mo total with everything included.

Run your book of business
on a platform you control.

The full CRMown platform underneath, the real estate workspace on top, and your database yours from day one.

Try CRMown — 14 days for $14 → Talk to us about your brokerage

Vertical: $100/user/mo on Max · NAR verification required · mobile app included